@I_don’t_hair is the popular hair instagram by Ross Cosgrove, Head of Cutting at Not Another Salon. Something of a mecca for technicolour hair, the salon boasts a large and dedicated following who flock to the East London haunt for a hit of vibrant colour. This inspired Cosgrove to set up his instagram account on which he documents little details of every haircut he has carried out over the course of the year. “Working at a salon with such a huge following that features such incredible colour work, and where the majority of followers are there for colour, means it can be quite challenging to make my haircuts stand out with vigour,” he explains, “but I feel I’ve been able to communicate my own original style quite clearly through @i_dont_hair”.

As the year has progressed, and the response has grown, I’ve found it fascinating seeing what people love versus what I love; often my favourite shots are not the ones with the most likes. I work hard to find those moments with a client that contain hidden beauty, beauty that often gets lost in achieving the finished result. I often focus on the small details and the process of the cut as I found I could show a different side to hairdressing that’s not always exposed on Instagram. It’s not quite enough for me to take a picture of a client against a wall. Seeing the craft and the technique interests me much more. Instagram loves strong, bright colours, but a simple, beautiful shape can be much more powerful and, in the end, it all comes down to craft; something that the client themselves may not see as it’s often out of view.