EDITORIAL: In this intimate portrait series photographer Jessica Ross collaborates with Man Wigs, House of Seyon and Aimee Twist to illustrate the significance of wigs in Black subcultures
Photography + Direction : Jessica Ross
Hair: Roman Sam / Man Wigs
Makeup: Aimee Twist
Styling: Seyon Amosu
Garments courtesy of Inez Valentine + Aliou Janha
Models: Osob, Daniella, Seyon, Man Wigs, Kenechi at Contact Models, Sheik at 777 Casting
“Eish literally translates to an exclamation! An exclamation of self-expression and freedom to be. Whilst the natural hair movement is a key part of the push towards hair equality, wigs have historically been an intrinsic part of life for those from the African and Caribbean diaspora.
Wigs serve as a timeless protective hairstyle whilst also enabling us to subvert stereotypical narratives and find our inner aesthetic. Life in lockdown has given us all more time to reflect on ourselves and explore our own visual identities; an abundance of negative space has enabled many of us to playfully recreate our visual identities.
Outside of fashion and arts minorities, specifically people of colour are often more frequently categorised based on race and pooled together when represented, media often failing to cover diverse representation of Black subcultures. In this series we are celebrating a new wave of nonconformity and freedom of style, featuring pieces by Inez Valentine and Aliou est Tu, with wonderful wigs at the centre. This one’s for the rule breakers, the femme queens, the afro punks, the techno heads and the anime babes.”