EDITORIAL: Creating a myriad of different characters, Pablo Kuemin’s latest campaign for HV-Wigs, a collaboration between Kuemin and Haar Vital, highlights the transformative power of hair
Haar Vital Wig campaign
Photography: Daniel Archer
Creative direction: Pablo Kuemin + Daniel Archer
Wigs + Hair colours: Pablo Kuemin
Styling: Lauren Coppen
Hair Assistants: Alastair Jubbs + Marta Martineau
Model: Jessica Luost