Jon Jacobsen: This was my first zoom photoshoot having a full team of professionals overseas. Somehow the idea of directing this through a webcam felt cinematic and I decided to follow that direction. I wanted to explore a multi-camera environment so we set up a few cameras around the model to register different angles while she was performing under my direction. I wanted to see how the make up would distort with the glitchy effects of the camera, but I also wanted to have the real textures, so I invited photographer Javiera Allende to give us an extra view of this experience. While I was taking the photos, Javiera was walking around the studio ‘stealing’ the shots, providing a witness perspective on this beauty editorial.
The model reminded me a lot of Nouvelle Vague cinema, and I thought it was interesting to have this rule-breaking style from the 50s as a reference to what is our actual ‘new wave’; exploring beauty from different remote devices since our current context has challenged us.