EDITORIAL: In this story shot by Aris Akritidis, the Toni&Guy Japan creative team walk us through their bleach and colouring techniques
INFRINGE recently visited Tokyo, Japan where Aris Akritidis conceptualised and shot this editorial story together with colourists Makoto Iwaya and Shota Akaoka and hair stylists Hide Saiga and Masanobu Nakamura from the Toni&Guy Japan creative team. Below they walk us through their techniques.
Inspiration: City buildings
Technique: This technique is made by classic continual highlights which have around 150-200 foils. I always use this technique for bleach touch ups with Japanese hair, because it’s very tough to get brighter and takes a long time to develop. This technique is also necessary when carefully applying a boarder between the natural and the bleached hair.
Inspiration: Rainbows and her tattoos
Technique: I used five different pastel shades as the main pallet, and then mixed them to create seven shades forming a vertical rainbow. I also used a darker shade which creates a shadow in the roots, like a dark night as a contrast to the rainbow. Generally, it’s not possible to achieve a creative look without the basic skills – so never skip the basics!
Inspiration: Zen Garden
Technique: I used a comb to apply the colouring agent so that it’s not applied directly to the scalp. Then I combed along the hair flow to confirm that the colour is applied evenly.
Inspiration: Umbrella
Technique: Foil aids the bleaching process by lifting the hair tone more smoothly. It might be quite extensive in effort but I believe in order to get a beautiful lift there mustn’t be any compromises. This time it ended up looking like an umbrella.
Photography + Concept: Aris Akritidis
Colour: Makoto Iwaya, Shota Akaoka
Hair: Hide Saiga, Masanobu Nakamura
Makeup: Miho Hamaya
Models: Chihiro Ishida, Eri Ogomori, Akane Watanabe, Souu
